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THE BUYER JOURNEY CHANGED
But measurement hasn't kept up
Attribution only measures conversions
This leaves 80%+ of the buyers' journey in the dark.
Brand metrics don't connect to business outcomes
So marketers don't know what's moving the needle.
Execs measure results on a quarterly basis
But brand tactics can take 6+ months to drive results.
71%
of CMOs say they pursure marketing tactics that they can measure more easily.
INTRODUCING BOUNDARY
Purpose-built for
B2B marketers
INTRODUCING BOUNDARY
Purpose-built
for B2B marketing
Our proprietary combination of correlation modeling and time lag analysis allows B2B marketers to measure every marketing tactic against pipeline, while accounting for the context, nuances, and complexities of B2B marketing data.
INSIGHTS OVER DATA
Know your next
right move, faster
Marketers don't need "more data" – they need information they can make decisions from. We provide three concise views packed with truly actionable insights.
IDENTIFY WHAT'S WORKING
Boundary scores each tactic based on the strength and consistency of its impact on pipeline. Then each tactic is categorized for a clear overview of what’s working – and what's not.
SEE WHEN IT'S WORKING
Our modeling also measures the impact that every marketing tactic has on pipeline created up to 12 months later, then we visualize when the strongest ones occur within the buyers’ journey.
OPTIMIZE YOUR BUDGET
Paid media is the fastest lever to optimize marketing. We measure each metric and tactic individually against pipeline and recommend how to use every channel more effectively.
PROOF AT LAST
What clients say
about Boundary
"THIS IS A GENUINE BREAKTHROUGH."
Boundary was able to confirm my gut instinct by proving that while our lead gen campaigns definitely weren't effective, there was, in fact, a strong relationship between our brand awareness one and pipeline. Instead of pulling the plug, we were able to get more budget from the CFO because we were able to tell a more credible story thanks to Boundary's modeling.
– CMO of a $500MM cybersecurity company
"WE FINALLY GOT EVERYONE ON THE SAME PAGE."
We were finally able to see the long-term impact of our marketing beyond attribution through Boundary's time lag analysis. The result was finally getting alignment on expectations around when to expect results from brand investments. They also broke down effective marketing tactics by product line through running custom models, which was incredibly beneficial.
– DAWN MUELLER, PHD | cmo of trinity life sciences
HOW IT WORKS
From data to
directional insights
We use a collaborative method that delivers practical guidance in just 14 days – no tracking pixels or integrations necessary.
STRATEGY
DAY 1
After aligning on inputs, all we need is a monthly .csv with marketing metrics and pipeline.
ANALYSIS
DAYS 1-14
We run your data through Boundary, then review the ouput to add nuance and context.
INSIGHTS
DAY 14
Results are presented along with recommendations for custom models for deeper analysis.
OPTIMIZATION
DAY 14+
Adjust your marketing strategy with the findings, then refresh your model on a monthly basis.
RESEARCH REPORT
The State of
B2B Marketing
Measurement
2025
We surveyed 200+ B2B marketing leaders about their top priorities and measurement challenges. Find out how you measure up when it comes to:
→ Brand and demand budget allocation
→ The vital signs of the infamous MQL
→ What CMOs really think of attribution
BREAK THROUGH LIMITATIONS
Redefine what's
currently possible
Invest confidently in brand
No more "peanut buttering" your budget across all your activities.
Eliminate inefficient spend
Pinpoint underperforming tactics and reinvest in what's working.
Secure more budget
Unlock more brand spend by tying tactics to business outcomes.
Set realistic expectations
Play the long game knowing when tactics convert to pipeline.
Move fast without breaking things
Pivot smarter with game-changing insights in just 14 days.
Get started right away
No complex setup – just a .csv of your marketing data is all we need.
YOU'VE GOT QUESTIONS
We've got answers
No. Attribution does a great job of identifying conversion points and it should be used to measure how demand is being captured. We developed Boundary to measure the long-term impact of every marketing tactic and should be used in addition to MTA.
In order for the modeling to be reliable and for us to incorporate the time-lag analysis, we need a minimum of 30 observations for each metric. In other words, you need at least 30 months (2.5 years) of data to use Boundary.
If you can measure it in marketing, you can model it in Boundary. Some of the most common data we see being used includes:
- Digital Advertising: Impressions and Clicks across each platform
- Website: Visits by Channel or Site Section (e.g., Blog, Product Pages, etc.), Content Views
- Awareness: Social Media Engagement, PR, Share of Voice, Podcast Downloads
- Contact Engagement: Email Opens, Email Clicks, Webinar and Event Registrations, Asset Downloads
No. Boundary runs the models and includes a comprehensive analysis of the results in the output. We provide directional insights and recommendations for how to rebalance your marketing budget and how to use each paid channel strategically to maximize your pipeline growth. Think of Boundary as your on-demand data analyst.
Marketing Mix Modeling is rooted in multivariate regression modeling, while Boundary uses correlation modeling and time-lag analysis. In order to provide reliable results, MMM requires far more data than most B2B companies have - hundreds of closed deals every week. MMM is a great tool for “big data” and mainly large B2C companies, but the approach doesn’t work for the monthly and quarterly cadences of B2B.
Boundary does not store or allow any sensitive or personally identifying information (PII) on the platform. The only data that Boundary accepts is monthly totals for each metric being used in a model. If an individual accidentally tries to upload any personally identifiable or sensitive data, Boundary’s built-in data security will reject the upload.
Yes, we take data security extremely seriously and have implemented multiple layers of protection to ensure the confidentiality, integrity, and controlled access of your documents. This includes:
- Authenticated Access through Amazon Cognito
- Identity-Based Access Controls
- Document Processing Security
- Data Encryption
- Compliance and MonitoringNo, Boundary does not rely on tracking individual users in any way, and there is nothing to implement or install. We simply need the monthly totals of your marketing tactics that you upload to the platform for its modeling.
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