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GOOD NEWS
B2B is investing
more in brand
But measuring its impact is a major challenge. Attribution only measures the end of the buyers’ journey and brand metrics don’t prove financial impact. This leaves B2B marketers struggling to know which tactics are moving the needle, and when to expect results.
INTRODUCING BOUNDARY
See what's really
driving pipeline
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INSIGHTS OVER DATA
Know your next
right move, faster
Marketers don't need more data. They need information they can make decisions from – and quickly. We provide three concise views packed with truly actionable insights.
PIPELINE IMPACT SCORE
Boundary scores each tactic based on the strength, consistency, and reliability of the impact it has on pipeline. Then, they’re categorized to give you a clear overview of what’s working and what’s not within your marketing strategy.
PIPELINE IMPACT SCORE
Boundary scores each tactic based on the strength, consistency, and reliability of the impact it has on pipeline. They’re bucketed into categories to give a clear overview of what’s working and what’s not.
PIPELINE IMPACT SCORE
Boundary scores each tactic based on the strength, consistency, and reliability of the impact it has on pipeline. They’re bucketed into categories to give a clear overview of what’s working and what’s not.
TIME LAG ANALYSIS
B2B marketing has a long-term effect on creating demand. Boundary measures the impact that each marketing tactic has on pipeline created up to 12 months later, then visualizes when the strongest ones occur within the buyers’ journey.
TIME LAG ANALYSIS
B2B marketing has a long-term effect on creating demand. Boundary measures the impact each tactic has on pipeline created up to 12 months later, and visualizes when they occur within the buyers’ journey.
TIME LAG ANALYSIS
B2B marketing has a long-term effect on creating demand. Boundary measures the impact each tactic has on pipeline created up to 12 months later, and visualizes when they occur within the buyers’ journey.
PAID MEDIA DEEP-DIVE
Paid media budget is the fastest lever you can pull to optimize your marketing. Boundary models each metric and tactic individually, and provides recommendations on how to use every channel strategically to generate more pipeline.
Boundary’s algorithm uses correlation modeling and time lag analysis to measure the impact each tactic has on the pipeline created up to 12 months later.
STRATEGY
B2B marketing has a long-term effect on creating demand. Boundary measures the impact that each marketing tactic has on pipeline created up to 12 months later.
ANALYSIS
B2B marketing has a long-term effect on creating demand. Boundary measures the impact that each marketing tactic has on pipeline created up to 12 months later.
OVERVIEW
B2B marketing has a long-term effect on creating demand. Boundary measures the impact that each marketing tactic has on pipeline created up to 12 months later.
OPTIMIZATION
B2B marketing has a long-term effect on creating demand. Boundary measures the impact that each marketing tactic has on pipeline created up to 12 months later.
PAID MEDIA DEEP-DIVE
Paid media budget is the fastest lever you can pull to optimize your marketing. Boundary analyzes the metrics within channels and provides recommendations on how to use each one strategically.
PAID MEDIA DEEP-DIVE
Paid media budget is the fastest lever you can pull to improve your marketing. Boundary models each metric and tactic individually, and provides recommendations on how to use every channel strategically to generate more pipeline.
PAID MEDIA DEEP DIVE
Paid media is the fastest lever you can pull to optimize your marketing. Boundary analyzes the metrics within channels and provides recommendations on how to use each one strategically.
HOW IT WORKS
From data to
directional insights
FROM ONBOARDING TO ROI
Redefine what's possible
STRATEGY
DAY 1
We align on targets and inputs for our modeling. You provide a .csv with monthly metrics by tactic and corresponding pipeline, we handle the rest.
ANALYSIS
DAYS 1-14
Your data is run through the Boundary algorithm. We review the analyses to add nuance and context, ensuring every insight is accurate and relevant.
INSIGHTS
DAY 14
Results are delivered to your team with recommendations for implementation and suggestions for additional models to run for even deeper insights.
OPTIMIZATION
DAY 14+
Refine your marketing strategy with our findings. We refresh your model each month so you stay up-to-date on the results of your changes.
Invest confidently in brand
Unlock more budget for brand marketing that works – without having to “earn it” through demand capture performance.
CORRELATION MODELING
TIME LAG ANALYSIS
Set realistic expectations
Break free from short-termism and achieve GTM alighment by knowing when brand tactics convert to pipeline.
PIPELINE IMPACT SCORE
Eliminate inefficient spend
Precisely allocate your budget to maximize long-term pipeline growth – double down on what’s working and cut what's not.
CSV FILE UPLOAD
Pivot strategy in 14 days
Sharpen your entire marketing strategy in just two weeks time with game-changing insights for every channel and tactic.
Invest confidently in brand
Unlock more budget for brand marketing that works – without having to “earn it” through demand capture performance.
CORRELATION MODELING
TIME LAG ANALYSIS
Set realistic expectations
Break free from short-termism, achieve GTM alignment, and play the long game by knowing when brand tactics convert to pipeline.
PIPELINE IMPACT SCORE
Eliminate inefficient spend
Allocate your budget with precision to maximize long-term growth, double down on what’s working, and pull the plug on what isn’t.
CSV FILE UPLOAD
Pivot strategy in 14 days
Game-changing insights into every marketing tactic in just two weeks time means you can quickly sharpen your marketing strategy.
Invest confidently in brand
Unlock more budget for brand marketing that works – without having to “earn it” through demand capture performance.
CORRELATION MODELING
TIME LAG ANALYSIS
Set realistic expectations
Break free from quarterly pressures, achieve GTM alignment, and play the long game by knowing when tactics convert to pipeline.
PIPELINE IMPACT SCORE
Eliminate inefficient spend
Precisely allocate budget to maximize long-term pipeline growth, double down on what’s working, and pull the plug on what isn’t.
CSV FILE UPLOAD
Pivot strategy in 14 days
Game-changing insights into every marketing tactic within two weeks time means you can quickly sharpen your marketing strategy.
WHAT OUR CLIENTS SAY
A huge boost to our
marketing strategy
"Boundary allowed us to see beyond conversions down to the value of the impressions we drive in our brand campaigns. It helped to confirm (and deny) some hunches we had about what was working in marketing. We could never see it with attribution, but thanks to Boundary, now we have the data to prove it and take action."
– Chris Wood, Director of Demand Generation at ActiveCampaign
This is a genuine
breakthrough
"Boundary showed us that our lead gen campaigns on LinkedIn weren't working, but that our brand awareness campaigns on LinkedIn drove significant pipeline 3-5 months later. It has helped us measure what we hadn’t been able to measure with attribution, and to credibly tell the story to the CFO to get more budget for the things that were working."
– CMO of a $800MM ARR cybersecurity company
LET'S TALK NUMBERS
Invest in the future
of your brand
ONBOARDING TO ROI
Go beyond the
current limitations
CORRELATION MODELING
Invest confidently in brand
Unlock more budget for brand marketing that works – without having to “earn it” through demand capture performance.
TIME LAG ANALYSIS
Set realistic expectations
Break free from short-termism, achieve GTM alignment, and play the long game knowing when brand tactics convert to pipeline.
PIPELINE IMPACT SCORE
Eliminate inefficient spend
Precisely allocate your budget to maximize long-term pipeline growth, double down on what’s working, and cut what's not.
CSV FILE UPLOAD
Pivot strategy in 14 days
Sharpen your strategy and tactics in just two weeks time with game-changing insights for every channel and metric.
YOU'VE GOT QUESTIONS
We've got answers
No. Attribution does a great job of identifying conversion points and it should be used to measure how demand is being captured. We developed Boundary to measure the long-term impact of every marketing tactic and should be used in addition to MTA.
In order for the modeling to be reliable and for us to incorporate the time-lag analysis, we need a minimum of 30 observations for each metric. In other words, you need at least 30 months (2.5 years) of data to use Boundary.
If you can measure it in marketing, you can model it in Boundary. Some of the most common data we see being used includes:
- Digital Advertising: Impressions and Clicks across each platform
- Website: Visits by Channel or Site Section (e.g., Blog, Product Pages, etc.), Content Views
- Awareness: Social Media Engagement, PR, Share of Voice, Podcast Downloads
- Contact Engagement: Email Opens, Email Clicks, Webinar and Event Registrations, Asset Downloads
No. Boundary runs the models and includes a comprehensive analysis of the results in the output. We provide directional insights and recommendations for how to rebalance your marketing budget and how to use each paid channel strategically to maximize your pipeline growth. Think of Boundary as your on-demand data analyst.
Marketing Mix Modeling is rooted in multivariate regression modeling, while Boundary uses correlation modeling and time-lag analysis. In order to provide reliable results, MMM requires far more data than most B2B companies have - hundreds of closed deals every week. MMM is a great tool for “big data” and mainly large B2C companies, but the approach doesn’t work for the monthly and quarterly cadences of B2B.
Boundary does not store or allow any sensitive or personally identifying information (PII) on the platform. The only data that Boundary accepts is monthly totals for each metric being used in a model. If an individual accidentally tries to upload any personally identifiable or sensitive data, Boundary’s built-in data security will reject the upload.
Yes, we take data security extremely seriously and have implemented multiple layers of protection to ensure the confidentiality, integrity, and controlled access of your documents. This includes:
- Authenticated Access through Amazon Cognito
- Identity-Based Access Controls
- Document Processing Security
- Data Encryption
- Compliance and MonitoringNo, Boundary does not rely on tracking individual users in any way, and there is nothing to implement or install. We simply need the monthly totals of your marketing tactics that you upload to the platform for its modeling.
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