.png)
.png)
GOOD NEWS
B2B is investing
more in brand
But measuring its impact is a major challenge. Brand metrics don’t prove financial impact and attribution only measures the end of the buyers’ journey. This leaves B2B marketers struggling to know which tactics are moving the needle, and when to expect results.
INTRODUCING BOUNDARY
Connect brand to
business outcomes
Simply upload your monthly marketing metrics across every channel. Boundary’s algorithm uses correlation modeling and time lag analysis to measure the impact each tactic has on the pipeline created up to 12 months later.
HOW IT WORKS
From data to
directional insights
Simply upload your monthly marketing metrics across every channel. Boundary’s algorithm uses correlation modeling and time lag analysis to measure the impact each tactic has on the pipeline created up to 12 months later.
INSIGHTS OVER DATA
Know your next
right move, faster
Marketers don't need more data. They need information they can make decisions from – and quickly. Boundary provides three concise analysis outputs with truly actionable insights.
PIPELINE IMPACT SCORE
Boundary scores each tactic based on the strength, consistency, and reliability of the impact it has on pipeline. Then, they’re categorized to give you a clear overview of what’s working and what’s not within your marketing strategy.
PIPELINE IMPACT SCORE
Boundary scores each tactic based on the strength, consistency, and reliability of the impact it has on pipeline. They’re bucketed into categories to give a clear overview of what’s working and what’s not.
PIPELINE IMPACT SCORE
Boundary scores each tactic based on the strength, consistency, and reliability of the impact it has on pipeline. They’re bucketed into categories to give a clear overview of what’s working and what’s not.
TIME LAG ANALYSIS
B2B marketing has a long-term effect on creating demand. Boundary measures the impact that each marketing tactic has on pipeline created up to 12 months later, then visualizes when the strongest ones occur within the buyers’ journey.
TIME LAG ANALYSIS
B2B marketing has a long-term effect on creating demand. Boundary measures the impact each tactic has on pipeline created up to 12 months later, and visualizes when they occur within the buyers’ journey.
TIME LAG ANALYSIS
B2B marketing has a long-term effect on creating demand. Boundary measures the impact each tactic has on pipeline created up to 12 months later, and visualizes when they occur within the buyers’ journey.
PAID MEDIA DEEP-DIVE
Paid media budget is the fastest lever you can pull to optimize your marketing. Boundary models each metric and tactic individually, and provides recommendations on how to use every channel strategically to generate more pipeline.
PAID MEDIA DEEP-DIVE
Paid media budget is the fastest lever you can pull to optimize your marketing. Boundary analyzes the metrics within channels and provides recommendations on how to use each one strategically.
PAID MEDIA DEEP-DIVE
Paid media budget is the fastest lever you can pull to optimize your marketing. Boundary models each metric and tactic individually, and provides recommendations on how to use every channel strategically to generate more pipeline.
PAID MEDIA DEEP DIVE
Paid media is the fastest lever you can pull to optimize your marketing. Boundary analyzes the metrics within channels and provides recommendations on how to use each one strategically.
FROM ONBOARDING TO ROI
Redefine limits
with Boundary
FROM ONBOARDING TO ROI
Redefine what's possible
Confidently invest in brand
Secure more budget for brand marketing that works – no need to “earn” it through good performance across demand capture metrics.
CORRELATION MODELING
Set realistic expectations
Break free from short-term pressures, achieve GTM alignment, and play the long game by knowing when brand tactics convert to pipeline.
TIME LAG ANALYSIS
Eliminate inefficient spend
Precisely allocate your budget to maximize long-term pipeline growth, double down on what’s working, and cut what's not.
PIPELINE IMPACT SCORE
Get started immediately
Nothing to integrate or install means there's no technical lift for IT or RevOps, plus fast time to value – all without disrupting your tech stack.
CSV FILE UPLOAD
Confidently invest in brand
Secure more budget for brand marketing that works – no need to “earn” it through performance across demand capture metrics.
CORRELATION MODELING
TIME LAG ANALYSIS
Set realistic expectations
Break free from short-termism, achieve GTM alignment, and play the long game by knowing when brand tactics convert to pipeline.
PIPELINE IMPACT SCORE
Eliminate inefficient spend
Precisely allocate your budget to maximize long-term pipeline growth – double down on what’s working and cut out what's not.
CSV FILE UPLOAD
Get started immediately
Nothing to integrate or install means there's no technical lift for IT or RevOps plus fast time to value – without disrupting your tech stack.
Confidently invest in brand
Secure more budget for brand marketing that works – no more "earning" it through good performance across demand capture metrics.
CORRELATION MODELING
TIME LAG ANALYSIS
Set realistic expectations
Break free from short-termism, achieve GTM alignment, and play the long game by knowing when brand tactics convert to pipeline.
PIPELINE IMPACT SCORE
Eliminate inefficient spend
Allocate your budget with precision to maximize long-term pipeline growth, double down on what’s working, and pull the plug on what isn’t.
CSV FILE UPLOAD
Get started immediately
Nothing to integrate or install means no technical lift for IT or RevOps but fast time to value – all without disrupting your current tech stack.
Confidently invest in brand
Secure more budget for brand marketing that works – no need to “earn” it through good performance across demand capture metrics.
CORRELATION MODELING
TIME LAG ANALYSIS
Set realistic expectations
Break free from quarterly pressures, achieve GTM alignment, and play the long game by knowing when tactics convert to pipeline.
PIPELINE IMPACT SCORE
Eliminate inefficient spend
Allocate your budget with precision to maximize long-term pipeline growth, double down on what’s working, and pull the plug on what isn’t.
CSV FILE UPLOAD
Get started immediately
Nothing to integrate or install means there's no technical lift for IT or RevOps but still fast time to value – without disrupting your current tech stack.
WHAT OUR CLIENTS SAY
A huge boost to our
marketing strategy
"Boundary allowed us to see beyond conversions down to the value of the impressions we drive in our brand campaigns. It helped to confirm (and deny) some hunches we had about what was working in marketing. We could never see it with attribution, but thanks to Boundary, now we have the data to prove it and take action."
– Chris Wood, Director of Demand Generation at ActiveCampaign
This is a genuine
breakthrough
"Boundary showed us that our lead gen campaigns on LinkedIn weren't working, but that our brand awareness campaigns on LinkedIn drove significant pipeline 3-5 months later. It has helped us measure what we hadn’t been able to measure with attribution, and to credibly tell the story to the CFO to get more budget for the things that were working."
– CMO of a $800MM ARR cybersecurity company
LET'S TALK NUMBERS
Invest in the future
of your brand
YOU'VE GOT QUESTIONS
We've got answers
No. Attribution does a great job of identifying conversion points and it should be used to measure how demand is being captured. We developed Boundary to measure the long-term impact of every marketing tactic and should be used in addition to MTA.
In order for the modeling to be reliable and for us to incorporate the time-lag analysis, we need a minimum of 30 observations for each metric. In other words, you need at least 30 months (2.5 years) of data to use Boundary.
If you can measure it in marketing, you can model it in Boundary. Some of the most common data we see being used includes:
- Digital Advertising: Impressions and Clicks across each platform
- Website: Visits by Channel or Site Section (e.g., Blog, Product Pages, etc.), Content Views
- Awareness: Social Media Engagement, PR, Share of Voice, Podcast Downloads
- Contact Engagement: Email Opens, Email Clicks, Webinar and Event Registrations, Asset Downloads
No. Boundary runs the models and includes a comprehensive analysis of the results in the output. We provide directional insights and recommendations for how to rebalance your marketing budget and how to use each paid channel strategically to maximize your pipeline growth. Think of Boundary as your on-demand data analyst.
Marketing Mix Modeling is rooted in multivariate regression modeling, while Boundary uses correlation modeling and time-lag analysis. In order to provide reliable results, MMM requires far more data than most B2B companies have - hundreds of closed deals every week. MMM is a great tool for “big data” and mainly large B2C companies, but the approach doesn’t work for the monthly and quarterly cadences of B2B.
Boundary does not store or allow any sensitive or personally identifying information (PII) on the platform. The only data that Boundary accepts is monthly totals for each metric being used in a model. If an individual accidentally tries to upload any personally identifiable or sensitive data, Boundary’s built-in data security will reject the upload.
Yes, we take data security extremely seriously and have implemented multiple layers of protection to ensure the confidentiality, integrity, and controlled access of your documents. This includes:
- Authenticated Access through Amazon Cognito
- Identity-Based Access Controls
- Document Processing Security
- Data Encryption
- Compliance and MonitoringNo, Boundary does not rely on tracking individual users in any way, and there is nothing to implement or install. We simply need the monthly totals of your marketing tactics that you upload to the platform for its modeling.
.png)
